food-beverage addressable-panel consumer-profile A leading beverage brand cracks open a new targeting strategy
Combining survey and commerce data helped the brand drive a return on ad spend, despite economic headwinds and consumer concerns…
qsr addressable-panel conquesting consumer-profile How a leading QSR brand used addressable panels to measure awareness
A leading QSR brand was offering delicious menu items—at all hours of the day. But its breakfast menu wasn’t resonating…
beauty conquesting consumer-profile How a leading beauty retailer reached multicultural consumers during the holiday season
New audience, higher ROAS. Combining transaction data with a custom consumer profile proved to be the gift that kept on…
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