How a leading beauty retailer reached multicultural consumers during the holiday season
New audience, higher ROAS. Combining transaction data with a custom consumer profile proved to be the gift that kept on…
Consumer Profile
Consumer Profile
Act on consumer research and build customer profiles from thousands of data variables covering psychographics, demographics, life stages, interests, brand affinities and past purchases.
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Churn -
RFM Loyalty -
Addressable Panel -
Predictive modeling -
Conquesting
OTHER USE CASES
Data moves fast—we help you stay ahead of it
Addressable Panel
Survey consumers in real-time and activate on the results
Churn, Cross-purchasing & Switching
Identify and target customers with a certain LTV
Conquesting
Identify and target competitors’ customers
Loyalty & Lifetime Value
Identify and target the most/least loyal customers or new category buyers
Predictive Modeling
Predict and target potential customers who are likely to buy a product or service
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Get the insights, activation and measurement capabilities you need from the most powerful commerce data platform.