The latest press, news, and announcements for all things Attain
Veteran advertising executive brings 25+ years of industry experience and will lend commerce data expertise to fortify Attain’s strategy and…
Ad tech veteran Jonah Goodhart joined Attain's board of directors this summer to help the VC-backed measurement firm expand amid the…
Brian Mandelbaum, Co-Founder and CEO of Attain, joins Jill Malandrino on Nasdaq TradeTalks to discuss driving measurable advertising outcomes as…
Let’s hear it for the lower funnel: that could be the rallying cry of QSR and financial-services clients this fourth…
Amazon ads could take over your life. Already worth billions, Amazon's nascent advertising operation will likely become its next great…
Camelot will leverage Attain, the largest U.S. permissioned purchase panel enabling brands to effectively measure lower-funnel sales outcomes in real-time…
Largest U.S. permissioned purchase panel enables advertisers to effectively measure lower-funnel sales outcomes in real-time tied to premium OLV and…
On Tuesday, Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. Agencies buying video…
Attain, a leading permissioned commerce data company that powers purchase-based measurement and activation for brands, today announced the beta launch…
Attain, a leading provider of commerce data solutions, is thrilled to announce its strategic partnership with Snowflake, a renowned data…
Veteran advertising executive brings 25+ years of industry experience and will lend commerce data expertise to fortify Attain’s strategy and…
It’s no secret that retail media is reshaping the advertising space in a big way: The retail media sector is…
The Trade Desk has struck a partnership with commerce measurement platform Attain. The deal aims to give real-time data on…
Five leaders share best practices for building a robust culture of employee recognition.
How businesses use zero-party data to foster stronger customer relationships and improve the customer experience.
Younger Americans prefer an iPhone over Android by huge margins, creating unusual pressure over how they communicate
Putting a new moniker on an existing firm doesn’t faze customers these days, but there are tricks to choosing the…
As great product managers expand their skill sets, juggling stakeholders, data and the product lifecycle makes for an increasingly complex…
A landmark lawsuit by the U.S. Justice Department against Alphabet's Google over its dominance of advertising technology could help rivals…
The prospect of a Google ad tech breakup went from purely hypothetical to rationally possible.
Google’s ad business is under the gun, thanks to a new antitrust lawsuit brought by the DOJ and a handful…
Chicago-based pharmacy, fintech and logistics companies are hiring.
The partnership will offer enhanced audience targeting and measurement capabilities with access to 200 million unique monthly users
There's at least one group of shoppers excitedly hitting malls this holiday season — and they don't seem to be…
Commerce data platform Klover raised $25 million in Series B funding and changed its parent company name to Attain.
Chocolate candy packs are getting smaller due to 'shrinkflation' and candy companies reducing calorie counts
Amazon shoppers appear to have shrugged off promotions for discounted phone chargers and air fryers during this week’s Prime Day-like…
E-commerce company offers few details about the sales event; one analyst says it's 'mostly just another day on Amazon'
Amazon.com Inc. shoppers are largely skipping pricey purchases during the company's Prime sale sequel — favoring pantry items and affordable gifts…
Klover CEO Brian Mandelbaum says the real-time data clearly shows consumer transactions and spending are down 30% to 40% from…
In this episode of FWTH we had the opportunity to speak with Brian Mandelbaum, Co-Founder and CEO of Klover -…
Autumn resurfaces the annual argument: Are you Team Candy Corn or not? For some, just the name of the candy…
Consumer privacy is such a big topic these days. There’s so much evidence that users really do care about their…
Few entities strike fear into the hearts of organizations like regulators. Small oversights in data-handling practices, when collecting and processing…
Parents are shelling out a record average of $661 per child on back-to-school items, as prices rise on everything from…
The school year hasn't officially started for all Americans, but there's already a lesson learned: We're spending more on back-to-school…
Consumer goods brands are finding that the best way to get consumer data is to simply ask for it
As parents and teachers prepare for students to return to classrooms this fall, they’re grappling with how much more the…
Data, advertising and media pros explain what the agency’s rulemaking plan means for the industry and for the future of…
Alphabet may have missed analysts' estimates on its second quarter performance, but its continuing revenue growth is giving investors confidence…
The COVID-19 pandemic unsurprisingly led to a surge in online usage, as lockdowns were instated workplaces shut down and people…
When the news of the leaked draft opinion on the Supreme Court’s decision to strike down Roe v. Wade broke…
The panic ignited by the leaked draft opinion from the Supreme Court’s ruling on Roe v. Wade elicited many reactions,…
If you follow the advertising space even from afar, you’ve likely heard that Google and Apple are upending marketers’ capabilities…
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