Attain, a leading provider of commerce data solutions, is thrilled to announce its strategic partnership with Snowflake, a renowned data platform. This collaboration aims to support Snowflake’s initiative of establishing a marketplace for retail media data, where Attain’s extensive commerce data will be available.
This partnership comes at a time when the retail media industry is experiencing exponential growth, with a market value of $80 billion and counting. Recognizing this trend, Attain has been at the forefront, offering its commerce data through Snowflake’s marketplace since the beginning of this year.
The collaboration between Attain and Snowflake offers exciting opportunities for marketers, as they can begin to minimize data gaps across retailers. Through Attain’s comprehensive data portfolio, marketers can access real-time and historical commerce data across all verticals, retailers and purchase touchpoints—something that, to date, has been uncharted territory for retail media data.
“Our partnership with Snowflake marks a momentous milestone, and underscores Attain’s unwavering commitment to driving innovation within the retail media landscape,” said Brian Mandelbaum, Attain’s CEO and co-founder. “Together, we are revolutionizing the way businesses access, analyze and leverage real-time purchase data.”
This collaboration not only grants businesses access to powerful purchase data, but also streamlines their data management and analysis capabilities. This offers advertisers a distinct competitive advantage, enabling them to make data-driven decisions, deliver highly targeted campaigns and ultimately drive better outcomes.