advertising How Cyber Month Shaped Up to Be a Win-Win for Both Consumers and Retailers
Last week marked the end of the 2023 post-Thanksgiving promotional extravaganza, which quite frankly, inflation-strapped consumers needed more than ever.…
advertising Here’s How Artificial Intelligence Is Ushering in a New Era in Marketing In an Evolving Media Landscape
The media landscape is changing and marketers are harnessing the power of artificial intelligence to craft personalized experiences that better…
advertising Ask An Expert: Clarence Kam, SVP of Product
Welcome Attain’s Ask An Expert series! We’ll be talking to experts who are innovating in the marketing and advertising space,…
advertising The Surprising Economics Behind Candy Corn's Price Surge
In some bittersweet news, the cost to purchase Brach’s Candy corn — synonymous with Halloween — is up 19% year-over-year, according…
advertising Brands Turn to Incrementality as the Gold Standard: Navigating Ad Spend's True Impact at Advertising Week New York
Incrementality took center stage at Advertising Week New York earlier this week, as brands seek a deterministic approach when linking…
advertising Are we losing sight of the consumer in consumer privacy?
Younger generations that grew up online are more comfortable sharing data in exchange for relevant ads, things that arguably…
advertising Quick Hits from eMarketer's Ad Measurement Trends Webinar
Attain was lucky to participate in an eMarketer webinar on September 21, covering its report Ad Measurement Trends: How…
trends qsr Attain Unwraps the Latest in Fast Food Preferences
Unveiling Key Insights Shaping the Fast Food Industry
In the dynamic realm of fast food, the industry's direction is notably…
advertising Outcomes Everywhere
The great management thinker Peter Drucker once said, “If you can’t measure it, you can’t improve it.”
Measurement has been…
advertising attain-data Shein and Forever 21 Partnership: Unpacking Key Demographics, Cross-Purchase Habits, and Online vs. In-Store Sales
In a bold move that's been making waves in the fashion industry, Shein and Forever 21 recently announced…
advertising What to look for at this year's IAB Connected Commerce Summit
Attain will be at the IAB Connected Commerce Summit in NYC September 13. We’re looking forward to hearing how industry…
advertising Decoding Beauty Trends: Insights from Top Retailers
The beauty industry has always been a reflection of evolving preferences and emerging trends in product innovation. Recent insights from…
advertising Ask an Expert: Dan Kurtter, Head of Measurement and Data Strategy
Welcome Attain’s Ask An Expert series! We’ll be talking to experts who are innovating in the marketing and advertising space,…
advertising Exploring Shopper Trends and Potential Impact of Aldi’s acquisition of Winn-Dixie and Harvey’s
The grocery retail landscape is undergoing an intriguing transformation, and a recent article published by Grocery Dive highlights the…
advertising A Primer: Why Your CTV Strategy Should Definitely Include First-Party Purchase Data
First-party purchase data coupled with CTV solves challenges that have historically plagued both linear TV for decades and CTV more…
advertising Overstock’s Rebrand and Bed Bath & Beyond’s Opportunity
The retail landscape is dynamic, where customer preferences and shopping behaviors evolve quickly. Strategic rebrands can be the key to…
advertising Ask an Expert: Matt Tugender, Director of Programmatic Strategy at Attain
Welcome to the first installment of Attain’s Ask An Expert series! We’ll be talking to experts who are innovating in…
advertising trends Three takeaways from Attain CEO, Brian Mandelbaum on the Rebrand Podcast
Our co-founder and CEO Brian Mandelbaum was recently a guest on the “Rebrand Podcast,” hosted by marketing strategy expert Scott…
advertising 5 Questions Every Marketer Should Ask Their Commerce Data Partners in 2023
Is the seed audience deterministic? Where and how is the data sourced? Is the identification method deterministic? What's the scope…
advertising attain-data How Commerce Data is Changing Advertising for Performance Marketers
In an era defined by the digital revolution and a global marketplace characterized by high dynamism and competitiveness,
advertising measurement Measuring Ad Effectiveness: Harnessing the Power of Objective Data
Smart marketers know when to trust their gut. They also know it takes more than a few gut feelings or…
advertising measurement outcomes What's All The Buzz About Outcomes-Based Advertising?
There's a growing trend in the advertising industry that's causing quite a buzz: outcomes-based advertising. As the advertising landscape continues…
advertising 3 Takeaways from the IAB's Retail Media Buyers Guide
By Claire BeDell
Yesterday, the IAB released a comprehensive guide for media buyers on…
advertising measurement Attain Explains: Attribution vs. Incrementality
Let's get real for a minute. There are so many campaign measurement methodologies that can measure success, and we won’t…
measurement products attain-data 3 Ways Attain Uses AI & Machine Learning
Data Cleaning - Categorization of Information Propensity Modeling - Predicting Consumer Conversion Time Series Forecasting - Predicting Market DynamicsFor…
advertising attain-data Untapped Audiences: 3 Ways to Use Purchase Data to Find New Customers
Purchase-Based Consumer Profiles Competitive Spending & Cross-Purchasing Behavior Uncover Regional Spending HabitsWith so many options and tools at…
trends retail-media-network The Dish on Albertson’s Retail Media Network Standardization Framework
By Claire BeDell
Last week during Cannes, Albertson’s Media Collective, the retail media network (RMN) belonging to the second largest…
advertising retail-media-network 3 Takeaways from eMarketer’s Retail Media Essentials
It's Growing Fast RMNs are a Mixed Bag The Gaps
trends amazon attain-data Amazon's Free Phone Plot To Take Over Telecom Market
Amazon is a behemoth in the eCommerce world with an unfathomable $1.3 trillion market cap and it’s still trying to…
trends Warner Bros. Discovery rebrands HBO Max to 'Max' and integrates Discovery+ content to broaden its viewership and compete with Disney+
Warner Bros. Discovery, the parent company of streaming services HBO Max and Discovery+, recently announced they will rebrand HBO Max…
trends retail-media-network Beyond the funnel: Our 2023 predictions every marketer needs to know
Hyper-personalization rules (with the right data) Rise of the retail media network Balancing fragmentation with brand-buildingWe’re entering an…
advertising retail-media-network Retail Media Networks: How they're changing the ad tech game — and how they'll evolve
The ad tech space is abuzz with talk of retail media networks (RMNs). What are they? And how do marketers…
trends holiday Cyber 5 spend trends: Understanding consumer shopping trends during the holiday season
In-store is in-style
Gen Z continues to lead the trend–this time, for flipping the script on holiday-season shopping expectations. For…
privacy-tech cookieless Better data, better outcomes: How Attain provides access to opted-in consumer data, without sacrificing precision or privacy
Attain was founded with a strong focus on the future in response to unfair data-sharing practices, concerns about consumer…
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