Measuring Ad Effectiveness: Harnessing the Power of Objective Data
Smart marketers know when to trust their gut. They also know it takes more than a few gut feelings or…
Attain’s measurement dashboard brings together your programmatic ad campaigns tied to retail sales data. No more waiting until 6 or 8 weeks until a campaign ends to find out if it “worked”. Instead, see your sales revenue driven and ROAS as the campaign is running! You can see the conversion rate across multiple cuts (e.g. by deal, device type, domain, creative, ad size) and use them to make campaign optimizations.
Converter Insights
Better yet, our Converter Insights feature displays more information about who is making the purchase. This detail includes age, geo, race / ethnicity, gender, education, martial status, parental status, and household income. This is a truly unique view that can assist with in-flight ad optimization but can also inform future marketing strategies.
Prove outcomes with Attain
Measure and optimize campaign performance with consumer-permissioned transaction data
What's All The Buzz About Outcomes-Based Advertising?
There's a growing trend in the advertising industry that's causing quite a buzz: outcomes-based advertising. As the advertising landscape continues…
Attain Explains: Attribution vs. Incrementality
Let's get real for a minute. There are so many campaign measurement methodologies that can measure success, and we won’t…