By Claire BeDell
Last week during Cannes, Albertson’s Media Collective, the retail media network (RMN) belonging to the second largest…
Next Level of Retail Media
Retail media is booming. The inventory on the retail media property is valuable because consumers are there and ready to buy. What makes retail media even more powerful is the ability to connect the ad on the site to a purchase. This ROAS data is gold for advertisers that rely heavily on retailers because their line of sight from media to sales is limited. With Attain, advertisers now have another way to access real sales data across ALL retailers. Additionally, Attain is able to provide measurement anywhere an advertiser buys their media. It's essentially retail media without the retailer!
It's Growing Fast RMNs are a Mixed Bag The Gaps
Hyper-personalization rules (with the right data) Rise of the retail media network Balancing fragmentation with brand-building
We’re entering an…