Sweeping changes are reshaping the advertising landscape in response to mounting consumer privacy concerns. By the latter half of 2024, Google is set to bid adieu to cookies, not long after Apple implemented stringent anti-tracking measures across its portfolio. This seismic shift has presented a myriad of alternative approaches, thrusting marketers into a new era of ambiguity in the targeting and measurement arena. In a time where every dollar counts, marketers who don’t take action will have to rely on technology from the early-aughts or hold out for future miracles.
In this whitepaper, Attain demystifies what marketers can do today to keep their media strategies moving forward as cookie deprecation looms.
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