In this report:
Attain’s report, Understanding the Multicultural Consumer, provides a comprehensive analysis of the behaviors and preferences of multicultural consumers, based on explicitly-permissioned qualitative and quantitative data. The qualitative insights are derived from Attain’s real-time 4.5M consumer panel with individuals from diverse ethnic and cultural backgrounds, and the quantitative data is gathered from historical and real-time transaction data.
This data provides a deep understanding of the purchasing habits and preferences of multicultural consumers, allowing marketers to tailor their strategies to better reach and engage this important demographic.
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